Marketing your construction, architectural, or engineering company can be challenging. Not only do you have to be great at actually building and/or designing, but you need to differentiate yourself in a saturated market. With so many companies vying for the same projects, how do you stand out from the crowd and effectively demonstrate what you do in a concise and compelling manner?
There’s no shortage of advice for improving your company’s marketing, and many of those recommendations hold value if implemented properly and given adequate time. We’re not trying to discredit the effectiveness of proper marketing in any capacity.
Instead, this article will focus on how you can boost your marketing using an easy, effective, and cost-efficient solution that you’re probably already working with in some capacity. Construction cameras provide a gold mine of usable assets for nearly all of your marketing campaigns.
If a picture is worth 1,000 words, your construction camera can help you speak volumes!
Before we delve into the ‘how to’ of marketing with your construction camera, let’s take a quick look at some of the benefits construction camera systems bring to projects.
Most contractors, architects, and engineers already know the value that technology brings to the job site, and construction cameras are part of the technological revolution that is impacting the way projects are built today. With the ability to remotely monitor job sites, improve communication among the construction team, create an indisputable visual record of the project, and help keep projects safe, honest, and on budget (amongst many other benefits), construction cameras are becoming more mainstream each and every year.
Savvy contractors understand that even if a job spec doesn’t require a construction camera outright, at the end of the day it’s their company name and reputation on the line. Construction cameras are a tool that helps contractors ensure their projects are on schedule, their job site and teams are safe, and jobs are successful from the very beginning.
The first place you should be marketing your company is your website.
Think of your website as your home base on the internet. It should make a powerful and concise statement about who you are, what you do, and how you’re different from ‘the other guys’.
A few ways to accomplish this are:
Time-lapse videos are a compelling, concise, and unique way to tell your story and set yourself apart from your competitors. (Plus, the more unique content you publish, the more SEO value you receive out of it.)
After you have your website in order, the next area to focus marketing efforts on should be social media.
Social media is a free SOCIAL outlet for companies to share what they’re currently doing, where they’re working, what’s on the horizon, and more. Social media can be a powerful tool in your marketing arsenal when used properly and not neglected. The key to social media is to be social.
Have fun, be engaging, and emphasize how you’re different from other companies. Show off your expertise by answering relevant community questions. Share unique content. These are all important aspects when it comes to social media marketing.
Here are some tips to get more out of your social media marketing using your construction cameras:
By sharing unique content and engaging with your audience on a regular basis on social media, you’ll begin to create and nurture relationships that otherwise might not have been created.
Your current and former clients are a treasure trove of potential business. Remind them exactly why they chose to work with you in the first place.
A great way to accomplish this is to incorporate photos and video from your construction camera into your current/former client marketing campaigns. Here’s what we mean:
It doesn’t take much to remind current and former clients why they chose you, especially when you utilize your construction camera's marketing assets.
Finally, there’s a good chance you or your team will attend a trade show or event in the near future. You may even decide to exhibit or sponsor an event, whether in your local market or on a larger national scale.
It’s instances like these that construction cameras can help take your marketing to the next level and help you stand out even more from the crowd.
How do you do that?
By highlighting what you and your team provide to clients, you can attract the right leads.
We invite you to share this article with your marketing team to help give them some fresh ideas on how to they can take your marketing to the next level using your construction camera.
If you’re already an iBEAM Construction Camera client and need a little extra help getting more out of your iBEAM camera for marketing purposes, we’re more than happy to schedule a one-on-one conversation with our marketing team to discuss what you’re looking to accomplish and how iBEAM can help. All entirely complementary, of course. Contact your iBEAM representative to schedule a time that works best for you.
Until next time, keep what’s really important in focus.
iBEAM Construction Cameras
Doing the right thing, for every client, every time.